Today's area rug fibers are designed to hide soil and reflect light, and have the ability to resist soiling and stains. The effect of soiling in area rugs is not as readily visible as it is on hard surface flooring where soil remains on the surface and is easily seen. The ability of today's area rug fibers to hide soiling is a positive feature for most consumers. However, the lack of apparent soiling does not eliminate the necessity of regular cleaning.
Most dry soil has razor-like edges that cut or scar area rug fibers causing light to reflect differently. This will make area rugs look permanently dull and worn if soil is allowed to remain in the pile too long. Daily vacuuming is the most important cleaning activity, but deep cleaning must also be performed to remove stubborn or embedded soil. The Area Rugs and Rug Institute recommends that area rugs be extraction cleaned a minimum of every 12 to 18 months, before it shows soiling. The use of a cleaning method recommended by the area rugs manufacturer can extend the life of your rugs. The use of any cleaning method not recommended by your area rugs manufacturer may void specific warranties on your rugs.
Wool area rug with many years of soiling
At Love Superclean we charge 7 pesos (less than 60 cents USD) a square foot to clean most area rugs. Orientals are usually 10 pesos a square foot. Many rug cleaners in the USA charge $2.00 or more. For price comparison, see this link: angeloscarpet.com.
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